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Setting the Record Straight: Vector vs. Raster Artwork

We want every project to look perfect, and to do that we ask for artwork that is a high resolution vector image. So let's take a look at what these types of art files are, and why we look for these when producing high quality projects for you.


A vector graphic is an artwork made up of points, lines, and curves that are based upon

mathematical equations, rather than solid colored square pixels. This means no matter the

size or how far zoomed in the image is, the lines, curves, and points remain smooth. The artwork will never have jagged lines or blurriness. Also colors are separated into their own shape (vs a bunch of little squares making a colored area), which makes changing colors within these graphics as easy as the click of a button.

Vector versus raster graphics


Most people are familiar with .jpg images—like those you would get from your digital camera. If you have ever zoomed in very close, or blown up a .jpg image too large, you may have noticed that the image becomes blurry and the colors turn into small squares or dots. The small dots are called pixels and this kind of image is called a raster graphic. Raster images are used for web graphics that are to be displayed on the screen.


Vector graphics produce professional looking branding. They are a big part of most printed or published materials. Logos, for example, should always have a vector format. Those smooth lines and shapes produce the best quality printed materials, having a solid, consistent color and crisp, clear text. You can use your vector logo huge on a billboard or small enough for a business card and every size in between.


Our team at Graphix Solution can help to confirm if your image is vector or raster and whether or not it is suitable for small to large format printing. We also offer logo/art recreation services and can provide a vector logo in all formats for future use. Please feel free to contact us for further information or clarification.

For more information check out this video:

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